And the ad above from Molson Canadian does a pretty great job of snagging all three, and also pulling strongly at our notion of Canadians as global citizens. ... in Canada instead of Europe ...

Jun 27, 2013 · Molson took a beer fridge across Europe, in both busy locations and the middle of nowhere, chock full of Molson Canadian free for the taking. One catch: the fridge would only open for Canadians ...